As people, politics, and the world’s largest economies have begun to act, the time for debate is over. But to drive action on a global scale, we need everyone involved, and that also includes companies in a position to lead the transformation. Organizations have before them a privileged contact with their consumers. Every day its products and services reach millions of users on a global scale. And it is precisely that growing community that values institutional climate leadership

Brands and Organizations Can
and Might ReConnect with
Customers on Climate

Climate action needs INTERaction

Although efforts are multiplying in the corporate segment, there is a bottleneck and that is communication. And it is that we cannot be left only with “it seems that we care”. It is necessary to act now. But you have to do it together. Promoting projects such as islands that have no point of contact with any other inhabitant or organization on this planet is, in principle, a bad strategy.

The climate solution will either be connected, or it will not be. Businesses and their customers need each other to have a meaningful impact. Businesses need customers to drive change, and customers need businesses to drive transformation at a scale they can’t reach.

3 Tips for conducting a climate sustainability campaign.

“Understand”: Companies must understand the motivations of their customers and see them reflected in their communication campaigns.

«Connect»: Clients must feel identified with the corporate motivation and its transformation vision.

«Inspire»: You need to create a horizon. Describe the «why» beyond a good story. You need to show commitment and a path of progress.

The most significant advance
in technology since the advent
of the Internet is a reality.

Given the enormous potential of this new technology, it is critical that those working in marketing understand the types of marketing AI applications available today and how they may evolve.

Programmatic Advertising
Internet advertising is ceasing to be massive and intrusive to become programmatic advertising. Big Data algorithms make it possible for the ads we see to be related to our browsing behavior.

Data Driven Marketing
Decision making is no longer based on intuition. Thanks to AI predictive analytics based on consumer interactions, it is possible to predict future user behavior.

Process Automation
Process automation helps personalize communication with current and potential customers. CRM data allows you to create videos with unique dynamic fields.

Content Creation
Artificial neural networks that replicate the structure of the human brain are already capable of composing music and painting pictures. The objective is to create content applied to marketing, such as advertising, harnessing emotional responses from customers.

Personalized Interaction
The key example of personalized interaction in digital marketing is found in chatbots. Machines are increasingly used to offer a high level of customer service, offering empathic responses to provide a more humane and satisfactory service.

User Experience
The user experience goes up a notch with the possibility of using augmented reality in video campaigns on social networks. This format will allow you to improve your ads and achieve higher CTRs thanks to tools such as trying on clothes or seeing how a piece of furniture looks at home before buying it.

Marketing Automation
Marketing automation strategies are possible thanks to Big Data and its intelligent use by machines. This allows us to design a campaign with different messages for different audiences and, based on their behavior, modify our actions.

The important advances in data processing are changing the way people interact with machines. Digital marketing now has a way to explore to improve user experience, personalize connections with potential customers and increase conversions.

The Future Has Arrived! Are you prepared for the future?

The desire to have a positive impact
translates into a key concept in today’s
business world: sustainability.

Traditional marketing often fueled consumerism and neglected quality of life and authentic living in harmony with the planet. This growing demand for more and more products has contributed decisively to environmental consequences that may be irreversible if we don’t stop in time.

Almost all companies pollute or use non-renewable resources. Which means that it is up to you to implement actions and processes to correct this environmental impact. These can involve all kinds of measures from creating an ecological product, making a change in packaging and avoiding or reducing the use of plastics, adopting practices that are sustainable or creating campaigns and promotions in favor of defending the environment.

5 Tips for Ecological Marketing

There are many types of green actions that we can carry out in our company as part of our environmental marketing plan; larger or smaller and at a lower or higher cost.

Reduction Of Raw Materials
At this point, one of the biggest marketing trends is opting for and promoting the Cradle to Cradle culture that prioritizes everything being reusable and returning to the product life cycle.

Promotion Of Responsible Consumption
The first point is to offer products without planned obsolescence, but also to promote a culture of reuse and the fight against rapid consumption in favor of more elaborate products.

Make Your Company An Example
For example, facilitating sustainable transport to your company, consuming organic products or favoring collaboration with other similar entities.

Make Your Brand Tell A Story
One of the most effective sustainable marketing strategies is to tell a story. Many responsible brands are using their websites to tell stories; they post engaging videos on YouTube that spark discussion, are active on social media, and sponsor relevant events to make their story visible.

Focus On Educating Your Audience
It is not enough to communicate that you are offering your target consumer an environmentally responsible alternative. You need to let them know the consequences of not making changes to products and services that we use in our daily lives.